Where Decisionmaking Is Measured
December 12, 2008
http://harvardmagazine.com/breaking-news/where-decisionmaking-is-measured
“the split second in which a decision occurs gives rise to a thousand questions. Why did a person decide the way he did? Was the decision impulsive or deliberative? What was the person feeling when she made that decision? How much did the person’s immediate surroundings influence the decision?
The moment of decision [...]

EPICENTER

By Ryan Singel
September 15, 2009 | 4:50pm
Categories: Crowdsourcing

The morning’s most interesting launch came from facial-expression-identifying company, Affective Interfaces, which charges advertisers, marketers and filmmakers for visual samples of hundreds of internet users who agree to be monitored via webcam.
Epicenter Article

BENJAMIN SAX Affective Interfaces and Emotional Machines
Wednesday, September 16th, 2009
Even more interesting will be linking this type of technology to evolutionary algorithms, but that deserves its own post. Needless to say, finding a way to not only monitor but engage with our emotions in an immediate way could create some of the most effective media [...]

GIGAOM: AIM Bets on Social Networks as Startups Reveal a New Spin on Metrics
Also at the event this morning, two startups showed off technology that turn standard metrics on their head. Affective Interfaces uses its motion-sensing technology and a web camera to analyze people’s facial expressions and measure their emotions. The software-as-a-service solution yields [...]

GIZMODO: Affective Interfaces’ Webcam Software Reads Emotions
By Joanna Stern on September 16, 2009 at 7:20 AM
"You don’t know me, webcam! You think you can just see my face and read my emotions!? Yea, that is gonna be the fight I have with my webcam if Affective Interfaces ever releases its emotion sensing software."
Gizmodo Article

APPSCOUT: TechCrunch50: Business Apps on Parade (and Emotion Sensing!)
Mark Hachman on Tuesday September 15, 2009
Affective Interfaces was probably the coolest startup in the group…
Appscout Article

TECHGEIST: Affective Interfaces Will Be The New Way To Do Focus Groups #tc50
By Alex Wilhelm on September 15, 2009
…The business model here is sort of brilliant. It basically allows for some massive outsourcing of focus groups. You can form a group of people from anywhere so long as they have the software installed and any [...]

PODCAST INTERVIEW BY RESEARCHTALK: AI interviewed on ResearchTalk
Conquest Research’s David Penn
Surinder Siama (podcast and article after the jump).

Sep 18, 2009
The Magic of Facial Cues
Author: ResearchTalk | Filed under: Emotions, Future of research, Innovation

Affective Interfaces is keen to reach out to potential partners, customers and funders (they’re self-funded). We regard them as an exciting addition to [...]

VINO DIARIES:
AI’s CEO Jai Haissman interviewed by BuzzLogic’s Valerie Combs, VP Corporate Communications. Video after the jump (7min).
September 23, 2009
"We’re certainly at a point in the advertising industry where new models are desperately needed. Clicks are just not really cutting it in terms of a direct response mechanism, so understanding what’s behind like your [...]

PCMAG.com: TechCrunch50: Business Apps on Parade
By Mark Hachman on September 15, 2009
"Affective Interfaces was probably the coolest startup in the group. The firm manufactures emotion recognition systems, recording emotional states using Webcams. It’s similar to “Lie to Me,” the Fox show that uses an investigator with an uncanny knack to sense if people are lying [...]