|Joy sadness fear anger disgust surprise||These are expressed the same everywhere. They are powerful in economic decision making. Emotions inform values at the preconscious level. How we feel makes us choose.|
|Engagement||Strong emotionally engaging content creates strong associations to product or brand|
|Emotional Valence||A simple binary to know if your customers are feeling positively or negatively|
|Drowsiness||Is your audience falling asleep?|
|Pain / Distress||Negative emotion can create a powerful association to your product. Is your product eliciting negative emotion?|
AI provides proven objective metrics for human emotional response to design and media.