Technical Specifications

We measure: Use:
Joy sadness fear anger disgust surprise These are expressed the same everywhere. They are powerful in economic decision making. Emotions inform values at the preconscious level. How we feel makes us choose.
Engagement Strong emotionally engaging content creates strong associations to product or brand
Emotional Valence A simple binary to know if your customers are feeling positively or negatively
Drowsiness Is your audience falling asleep?
Pain / Distress Negative emotion can create a powerful association to your product. Is your product eliciting negative emotion?

AI provides proven objective metrics for human emotional response to design and media.