New Objective Metrics Research lab at Harvard

Where Decisionmaking Is Measured December 12, 2008 http://harvardmagazine.com/breaking-news/where-decisionmaking-is-measured “the split second in which a decision occurs gives rise to a thousand questions. Why did a person decide the way he did? Was the decision impulsive or deliberative? What was the person feeling when she made that decision? How much did the person’s immediate surroundings influence the decision? [...]

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Americans Reject Tailored Advertising and Three Activities that Enable It

U Penn and Cal recommend transparency and informed consent  in Behavioral Targeting. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478214

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Horror film producer turns to MRIs to get bigger scares

http://tech.yahoo.com/blogs/patterson/57360/horror-film-producer-turns-to-mris-to-get-bigger-scares

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PCMAG.com

PCMAG.com: TechCrunch50: Business Apps on Parade By Mark Hachman on September 15, 2009 "Affective Interfaces was probably the coolest startup in the group. The firm manufactures emotion recognition systems, recording emotional states using Webcams. It’s similar to “Lie to Me,” the Fox show that uses an investigator with an uncanny knack to sense if people [...]

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Fib expert tells the truth about “Lie to Me”

Deception / Truthfulness indicators offer not so much a perfect indicator of deception as a flag for where to inquire more deeply.  Emotions that are hidden often come out in the form of “leakage” showing when someone is trying to hide a feeling, but that doesn’t tell us what they are thinking, or whether they [...]

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Two judges choose AI as their favorite startup at TC50.

Tim O’Reilly chooses Affective Interfaces as his favorite startup from TC50. Video after the jump.  ”I like things that take a hard problem and in some ways advance the state of the art.  I’m also a sucker for things that are on a big trend…  They are looking at where technology is going.” -> http://www.techcrunch.com/2009/09/15/tc50-backstage-well-tell-us-how-you-really-feel-tim-oreilly/ Bradley [...]

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