New Objective Metrics Research lab at Harvard

Where Decisionmaking Is Measured December 12, 2008 http://harvardmagazine.com/breaking-news/where-decisionmaking-is-measured “the split second in which a decision occurs gives rise to a thousand questions. Why did a person decide the way he did? Was the decision impulsive or deliberative? What was the person feeling when she made that decision? How much did the person’s immediate surroundings influence the decision? […]


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Americans Reject Tailored Advertising and Three Activities that Enable It

U Penn and Cal recommend transparency and informed consent  in Behavioral Targeting. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478214


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Horror film producer turns to MRIs to get bigger scares

http://tech.yahoo.com/blogs/patterson/57360/horror-film-producer-turns-to-mris-to-get-bigger-scares


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EPICENTER

EPICENTER By Ryan Singel September 15, 2009 | 4:50pm Categories: Crowdsourcing The morning’s most interesting launch came from facial-expression-identifying company, Affective Interfaces, which charges advertisers, marketers and filmmakers for visual samples of hundreds of internet users who agree to be monitored via webcam. Epicenter Article


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Benjamin Sax

BENJAMIN SAX Affective Interfaces and Emotional Machines Wednesday, September 16th, 2009 Even more interesting will be linking this type of technology to evolutionary algorithms, but that deserves its own post. Needless to say, finding a way to not only monitor but engage with our emotions in an immediate way could create some of the most […]


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GIGAOM

GIGAOM: AIM Bets on Social Networks as Startups Reveal a New Spin on Metrics Also at the event this morning, two startups showed off technology that turn standard metrics on their head. Affective Interfaces uses its motion-sensing technology and a web camera to analyze people’s facial expressions and measure their emotions. The software-as-a-service solution yields […]


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Gizmodo

GIZMODO: Affective Interfaces’ Webcam Software Reads Emotions By Joanna Stern on September 16, 2009 at 7:20 AM "You don’t know me, webcam! You think you can just see my face and read my emotions!? Yea, that is gonna be the fight I have with my webcam if Affective Interfaces ever releases its emotion sensing software." […]


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Appscout

APPSCOUT: TechCrunch50: Business Apps on Parade (and Emotion Sensing!) Mark Hachman on Tuesday September 15, 2009 Affective Interfaces was probably the coolest startup in the group… Appscout Article


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TECHGEIST

TECHGEIST: Affective Interfaces Will Be The New Way To Do Focus Groups #tc50 By Alex Wilhelm on September 15, 2009 …The business model here is sort of brilliant. It basically allows for some massive outsourcing of focus groups. You can form a group of people from anywhere so long as they have the software installed […]


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Podcast Interview by ResearchTalk

PODCAST INTERVIEW BY RESEARCHTALK: AI interviewed on ResearchTalk Conquest Research’s David Penn Surinder Siama (podcast and article after the jump). Sep 18, 2009 The Magic of Facial Cues Author: ResearchTalk | Filed under: Emotions, Future of research, Innovation Affective Interfaces is keen to reach out to potential partners, customers and funders (they’re self-funded). We regard […]


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