New Objective Metrics Research lab at Harvard

Where Decisionmaking Is Measured December 12, 2008 http://harvardmagazine.com/breaking-news/where-decisionmaking-is-measured “the split second in which a decision occurs gives rise to a thousand questions. Why did a person decide the way he did? Was the decision impulsive or deliberative? What was the person feeling when she made that decision? How much did the person’s immediate surroundings influence the decision? […]

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Americans Reject Tailored Advertising and Three Activities that Enable It

U Penn and Cal recommend transparency and informed consent  in Behavioral Targeting. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1478214

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Horror film producer turns to MRIs to get bigger scares

http://tech.yahoo.com/blogs/patterson/57360/horror-film-producer-turns-to-mris-to-get-bigger-scares

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