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What People Are Saying About AI
"I like things that take a hard problem and in some ways advance the state of the art. I’m also a sucker for things that are on a big trend… They are looking at where technology is going." -Tim O’Reilly
Bradley Horowitx (VP Product Google at 3m 56s) Video after the jump. Answering "Who was your favorite startup at TC50?", "…Affective Interfaces…. Understanding emotional response with computers is a rich area." -Bradley Horowitz (Google VP Product)
Tim OReilly, TC50 panel "(Affective Interfaces) is the first one I’ve seen that actually seems like a business."
Kevin Rose, TC50 panel: "I thought it was awesome. I think that for focus groups or market research for entertainment like Jason mentioned for commercials I think this is going to be huge."
"This isn’t just cool technology, this is radically cool technology."-Brian Singerman, Founder’s Fund
"Affective Interfaces demo of @KevinRose facial expressions is awesome. It analyzes facial expressions for moods." Don Dodge, Director of Business Development for Microsoft’s Emerging Business Team
"We need reliable qualitative audience metrics. This technology is a nuclear bomb for advertising."
Dir Branding Goodby Silverstein & Partners
"Every decade lately there's a new technology that sets the landscape. In the 2000s cheap sensors are making an interaction decade culminating in a robot takeoff."
Paul Saffo, Stanford
"Affective Interfaces demonstrated some cool new technology today that uses emotion sensing software with webcam footage. The company launched today at the TechCrunch50 conference in San Francisco."
http://venturebeat.com/2009/09/15/tc50-affective-interfaces-detects-whether-your-ad-makes-people-happy/
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GIGAOM: AIM Bets on Social Networks as Startups Reveal a New Spin on Metrics
Also at the event this morning, two startups showed off technology that turn standard metrics on their head. Affective Interfaces uses its motion-sensing technology and a web camera to analyze people’s facial expressions and measure their emotions. The software-as-a-service solution yields data that can be used for market research to determine how people feel about products, web sites or commercials. During the demo, Affective Interfaces’ technology measured the happiness of Digg’s Kevin Rose, a judge on the panel, on a graph by analyzing a pre-recorded video of Rose smiling and frowning backstage at the conference.
Tags: ads, advertising, market research, media, press, research, study design