GIGAOM: AIM Bets on Social Networks as Startups Reveal a New Spin on Metrics

Also at the event this morning, two startups showed off technology that turn standard metrics on their head. Affective Interfaces uses its motion-sensing technology and a web camera to analyze people’s facial expressions and measure their emotions. The software-as-a-service solution yields data that can be used for market research to determine how people feel about products, web sites or commercials. During the demo, Affective Interfaces’ technology measured the happiness of Digg’s Kevin Rose, a judge on the panel, on a graph by analyzing a pre-recorded video of Rose smiling and frowning backstage at the conference.

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